About us
Be the boss of your money.
My Rich Life is an AI-based fintech solutions app for unaffordable housing, unsustainable college loan debt, and other 21st Century challenges, with a focus on time-proven investing and budgeting solutions (also good for our planet).
Founder · Financial educator and author
Natalie Pace
My Rich Life is powered by Natalie Pace’s time-proven 21st Century budgeting and investing strategies. For decades Natalie has empowered Main Street families to plug money leaks, build wealth and live a rich life. Her Thrive Budget is the foundation of every tool here.
Natalie Wynne Pace is an advocate for sustainability and financial freedom. She is the co-creator of the Earth Gratitude project and the author of the Amazon bestsellers The ABCs of Money (6th edition), The Power of 8 Billion: It’s Up to Us, Put Your Money Where Your Heart Is (2nd edition), The ABCs of Money for College (2nd edition) and The Gratitude Game. An independent tracking agency (TipsTraders) ranked her as the No. 1 stock picker, ahead of over 835 A-list pundits. The ABCs of Money remained at or near the #1 Investing Basics e-book on Amazon for over 3 years (in its vertical), with over 120,000 downloads and a mean 5-star ranking. The 6th edition of The ABCs of Money was released in September of 2024 as an Amazon Exclusive.
See Natalie’s eventsVision
A world where every family is the boss of their money and lives a rich life.
Mission
Give people simple, time-proven budgeting and investing tools that plug money leaks, build wealth, and support a healthier planet.
Where we focus
Housing
Smarter mortgage, rent and refinance choices that free up room in your budget.
College debt
Clear paths to manage and pay down student loans with confidence.
Everyday budgeting
Energy, food and health swaps that keep more money in the family.
Investing
Time-proven, diversified sample pies that you rebalance on auto-pilot.
The team
Natalie Pace
Founder · Financial educator and author
Advocate for sustainability and financial freedom, co-creator of the Earth Gratitude project, and author of Amazon bestsellers including The ABCs of Money (6th edition) and The Power of 8 Billion: It's Up to Us.
Mark Rowland
Co-founder
Mark brings the product and technology vision that turns Natalie's proven strategies into a simple, empowering app.